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OlympusDAO - Marketing Manager

case-details

Sector: Blockchain

Dates: August 2021 - February 2022

Olympus is building OHM, a community-owned, decentralized and censorship-resistant reserve currency that is asset-backed, deeply liquid and used widely across Web3. My role as a Marketing Manager was to manage an international team of 10 talented and passionate marketing contributors. Then report back to the head of marketing.

Missions:

  • Managing team members spread across different time zones
  • Achieved 400% growth on the main Twitter account
  • Improved website traffic by 100% over 6 months
  • Assisting with online events organisations were more than 1 000 people were attending
  • Interviewing new talents to join the Marketing team
  • Helping with team restructuring to improve workload and reduce project lead times
  • Sharing inputs and helping with the creation of a new branding/look and feel
  • Co-Marketing with other acting brands in the market
  • Marketing activities and team performance reporting

Solutions used:

  • Notion
  • Google Analytics, Tag Manager
  • AirTable
  • Sproutsocial