(School Project)

Sector: Retail

Dates: Septembre 2018 - January 2019

MyPlanner is the first virtual online shop for personal events. It’s a new-generation marketplace, made in France, which facilitates the organization from A to Z of all your private parties.

My responsibilities for this scholarship project were :

• SEO audit
• Competitive benchmark
• Market research
• Marketing strategy
• Editorial planning
• Defining of S.M.A.R.T objectives and targeted audience