(School Project)

Sector: Retail

Dates: February 2019 - June 2019

The concept of BACSAC is to plant in fabric bags to change our habits, valorize the plants, and return to the basic principle of containing soil to cultivate it. The client’s request was to propose a digital strategy to meet their objectives. My responsibilities for this scholarship project were:

• Creating a communication plan
• Market research
• Coordinating a team of 4 people
• Defining specifications and needs
• Customer and competitor Benchmark
• Ensure alignment of visual assets with the initial request
• Presenting the deliverables to the client